AUDITORIUM
Secure your spot at the Latino Retail Forum & Grand Retail Show 2026
Reserve your seat at the Latino Retail Forum Auditorium during the Grand Retail Show 2026!
Join exclusive seminars and gain key strategic insights into the retail market. Don’t miss it!
AGENDA DAY 1 – 2025 May 20th – 8:00 AM – 7:00 PM
Day 1: Tuesday, May 20, 2025 – CONFERENCES Time Activity
9:00 - 9:30 AM - Opening Session by Julio and Daniel
9:30 - 10:30 AM - ADSmovil Presentation
10:30 - 11:30 AM - Keynote Speaker: John Ross, IGA Supermarkets
11:30 AM - 12:30 PM - The Retail Academy + Tec Monterrey
12:30 PM - 1 PM - Ing Rafael Castelltort Delgado
1 PM - 2:30 PM - Lunch Break / Free Time
2:30 - 3:30 PM - Ramon Portilla, VP Customer Insights and Future Trends, Hispanic Retail Chamber of Commerce
3:30 - 4:30 PM - Daniel Esteban Novoa - Presentation of HRCOC and Commercial Divisions
4:30 - 5:00 PM - Free Time
AGENDA DAY 2 – 2025 May 21th – 8:00 AM – 7:00 PM
Day 2: Wednesday, May 21, 2025 – CONFERENCES Time Activity
9:00 - 9:30 AM - Free Time
10:00 - 11:00 AM - INTERMEX Presentation
11:00 AM - 12:00 PM - Raphael Tome, Grupo DIA
12:00 - 1:00 PM - Ana Velasquez, IGA
1:00 - 1:45 PM - OPENcatman
1:45 - 2:30 PM - Expansion USA
2:30 - 3:30 PM - Jhosie Gonzalez
3:30 - 4:30 PM - Nelson Pereira, Director of Communications, Official HRCOC
4:30 - 5:00 PM - Free Time
SPEAKERS

JOHN ROSS
President & CEO, IGA
John Ross is the CEO and President of IGA, the world’s largest independent supermarket network with operations in 25 countries. He has led initiatives in marketing, retail, media, and analytics for top brands like Coca-Cola, Walmart, Google, and P&G. He co-authored Google’s ZMOT and wrote Fire in the Zoo. John advocates for data-driven decisions, shopper-first marketing, and active listening.

ANA VELAZQUEZ
Vice President at Retail Learning Institute and IGA Coco-Cola Institute.
Ana began her career as a TV producer and found her passion for education while teaching media at Michigan State University. She has led training initiatives for organizations like IBM and the Puerto Rico Department of Education. Since 2006, she has been with the IGA Coca-Cola Institute, supporting global training programs and course development for over 250,000 users.

JULIO IBAÑEZ
President of The Hispanic Retail Chamber of Commerce
Julio Ibanez is an international retail executive and advisor with over 20 years of experience improving strategic and financial performance. He has led projects across Europe, the Americas, and the Caribbean

DANIEL ESTEBAN NOVOA
Executive Vice President & Co Founder
Daniel, Argentine entrepreneur born in Zapala, Neuquén, is President and Founder of South America Business Group, a wholesale retail company with presence in 36 countries. With a financial background, he promotes Hispanic retail through subsidiaries like Diario Retail and as co-founder of HCOC.

NELSON PEREIRA
Director Communications
Digital marketing specialist with a successful track record creating video marketing campaigns. Director of various audiovisual productions, including documentaries and 3D animations. Helping companies achieve their digital goals.

RAMÓN PORTILLA
Vice President of Customer Insights & Future Trends
Is an expert with over 35 years of experience in market research and customer experience. He has held key roles at Nielsen, ARS Group, Walmart, and Meta, crafting strategies for global brands and leading customer insights on platforms like Instagram Business. As the founder of HumanX Insights.