(First 12 months of implementation)

Activate the Retail SBG Purchasing Center with a dual axis:
importing Latin American products into the U.S. and exporting U.S. products to Latin America, coordinated with manufacturers, associations, governments, and its own marketplace.

1. Strategic Preparation (Months 1–2)

Define Priority Categories

• Import into the U.S.: coffee, fruits, vegetables, processed foods, cosmetics, beverages.
• Export to LatAm: processed foods, snacks, beverages, cleaning products, retail technology.

Marketplace Platform

• Bilingual (ES/EN), with modules for supermarket buyers.
• Functionality: digital catalog, traceability, integrated logistics, and real-time quoting.

Map Key Stakeholders

• Chambers of commerce, producer associations, ministries of trade in Latin American countries.
• USDA, FDA, CBP in the U.S. and regulatory counterparts in LatAm.

2. Recruitment of Companies and Producers (Months 3–4)

• Virtual and on-site roadshows in key countries (Colombia, Mexico, Peru, Brazil, Central America).
• Agreements with associations and cooperatives: incorporation of producers into the Purchasing Center.
• Express Onboarding Program: simplified registration requirements and training on regulations (FDA, labeling, traceability).
• Communication campaign: coverage in Diario Retail and Hispanic Retail Media TV with success stories.

3. Development of Commercial Flow (Months 4–6)

• Virtual business rounds between Latin American producers and U.S. buyers (chains, distributors, retailers).
• Creation of turnkey import/export packages:
• Logistics assistance (C&S as distribution partner).
• Regulatory validation (FDA/USDA).
• Export financing and insurance (alliances with banks and fintechs).
• First pilot operations: import a batch of Latin products and export a U.S. batch to LatAm.

4. Scaling and Strategic Alliances (Months 6–9)

• Institutional agreements with ministries of trade and investment in Latin American countries.
• Participation in international trade fairs.
• Marketplace fully active with registered companies ready to export.

5. Consolidation of the Model (Months 9–12)

• Training and Technical Assistance Center: use The Retail Academy to train producers and manufacturers in internationalization processes.
• SME Support Fund: coordinate with IDB, ProColombia, PromPerú, and Mexico to co-finance companies in the marketplace.
• Digital Catalog Expansion.
• Annual Impact Report: transaction volume + number of integrated companies + categories showing shelf rotation dynamics.

Key KPIs (Pilot Test)

• 200 companies selected from the marketplace in the first year.
• 20 cooperation agreements with associations and governments.
• 50 pilot import/export operations carried out.
• USD 10 million in transaction volume in the first year.

Differentiating Focus

• B2B marketplace with institutional backing (HRCOC as guarantor of trust).
• Integrated model: not only connecting buyers and sellers but also accompanying them in regulation, logistics, and financing.
• Bilateral bridge: turns the Retail SBG Purchasing Center into the official hub of Hispanic-U.S. trade.

Conclusion

This plan turns the Retail SBG Purchasing Center into an import/export ecosystem with a guaranteed point of sale, ensuring opportunities with institutional support and direct access to manufacturers and producers, generating trust for both private companies and governments.