Action Plan – Hispanic Retail Media TV

  1. Strategic Preparation (Months 1–2)

Define the Value Proposition

  • A media outlet specialized in Hispanic consumption, retail trends, trade marketing, and Latin brands.
  • Position itself as the reference source of information for retailers, distributors, manufacturers, and governments.

Design of Editorial Identity

  • Programs: interviews, panel discussions, market capsules, event coverage, news flashes.
  • Style: agile, bilingual (ES/EN), with graphics and data.

Technical Infrastructure

  • Studio (physical or hybrid).
  • Broadcasting platforms: YouTube, LinkedIn Live, Facebook Live + HRCOC’s own portal.
  • Modular production: 30-minute weekly programs + 2–5-minute daily clips.
  1. Content and Programming (Months 2–3)

Initial Editorial Lines

  • Trends in the U.S. Hispanic market.
  • Stories of Latin brands in retail.
  • Innovation and technology for supermarkets.
  • Conversations with leaders (universities, chambers, companies).
  • Event coverage (Grand Retail Show, food fairs).

Content Calendar

  • 1 weekly live program.
  • 3 short news capsules per week.
  • 1 premium interview per month.
  1. Commercialization and Partnerships (Months 3–4)

Monetization Models

  • Sponsorship packages (per program, per season).
  • Advertising in capsules and pre-roll spaces.
  • Sponsored coverage of events and brand launches.

Strategic Partnerships

  • Universities (e.g., TEC de Monterrey) for academic content.
  • Chambers of commerce and ministries of trade in Latin America for feature reports.
  • Retailers and distributors (C&S, Grocers Supply, regional chains).

Commercial Outreach Plan

  • Bilingual media kit.
  • Roadshow of presentations to potential sponsors.
  1. Official Launch (Month 4)

Hybrid Launch Event

  • Inaugural broadcast with HRCOC leaders, brands, and academics.
  • Presentation of the programming grid.
  • Announcement of first commercial partnerships.

Communication Campaign

  • Bilingual press release.
  • Teaser clips on social networks.
  • Placement in Diario Retail and allied media.
  1. Execution and Growth (Months 5–6)

Ongoing Production

  • 8 programs broadcast in the first 2 months post-launch.
  • 20 short capsules distributed on social networks.

Event Coverage

  • Grand Retail Show as the first major media milestone.
  • Mini-documentaries of participating companies.

Digital Strategy

  • Multi-channel distribution (YouTube, LinkedIn, Facebook, HRCOC website).
  • SEO + newsletters with top content.

Initial Monetization

  • 5 confirmed sponsors in the first stage.
  • Monthly ad packages in news capsules.
  1. Consolidation (Months 6–12)
  • Creation of an on-demand archive: library of interviews, programs, and capsules.
  • International expansion: correspondents in Mexico, Colombia, Peru, and Central America.
  • Premium production: corporate documentaries for Latin brands and retailers.

Impact Measurement

  • Monthly reach in views.
  • Social media engagement.
  • Sponsor ROI.

Key KPIs

  • 10,000 accumulated views in the first 3 months.
  • 5 commercial sponsors in the first semester.
  • 50 content capsules published in 6 months.
  • Coverage of 3 international fairs or events in the year.
  • Build a base of 5,000 channel subscribers.

Differentiating Axes

  • Media specialized in the Hispanic consumer, the most dynamic segment of the U.S.
  • Bilingual model (ES/EN) connecting LatAm with the U.S.
  • Integration with HRCOC: institutional backing and direct access to manufacturers, retailers, and governments.
  • 360° multimedia platform: digital TV + press (Diario Retail) + events (Grand Retail Show).

Conclusion

Hispanic Retail Media TV should position itself as the official voice of Hispanic retail, influencing the consumption, distribution, and import/export agenda between Latin America and the U.S.

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