Action Plan – Grand Retail Show (Revised for C&S)

6-Month Horizon (Before, During, and After the Event)

Maximize institutional, commercial, and media impact and turn the Grand Retail Show into the annual hub for sourcing and securing exclusive Hispanic suppliers for HRCOC + C&S.

  1. Strategic Preparation (Months 1–2)
  • Core Narrative: “Hispanic consumption as the engine of retail growth in the U.S.”
  • Highlight HRCOC Divisions: Diario Retail, The Retail Academy, Retail SBG Purchasing Center, Hispanic Retail Media TV.
  • Selection of Exhibitors and Partners:
    • Latin brands (food, beverages, cosmetics).
    • Distributors and chains (C&S, Grocers Supply, etc.).
    • Universities and allied media.
  • Design of the HRCOC Institutional Pavilion:
    • Product exhibition area.
    • Networking and conference zone.
    • Multimedia space (live streaming).
  1. Recruitment and Commercialization
  • Exhibitor Call Campaign: online marketplace for registration.
  • Participation Packages (stand, media kit, access to networking).
  • Outreach to Buyer Retailers.
  • Institutional Alliances: chambers of commerce, consulates, export promotion agencies (ProColombia, PromPerú, APEX Brazil).

New: “Vendor Discovery & Exclusivity” Program

  • Premium package for Latin American brands and producers:
    • Stand + mentoring to enter the U.S. market.
    • Opportunity to pitch products in “Shark Tank”–style sessions with C&S and partner chains.
    • Access to an exclusive HRCOC + C&S negotiation table to explore distribution or exclusivity agreements.
  • For C&S: preferential access and first option on any emerging brand going through this program.
  1. Pre-Event Marketing and Communication
  • 360° Campaign:
    • Features in Diario Retail.
    • Segments on Hispanic Retail Media TV.
    • Posts on LinkedIn and Facebook.
    • International PR: position the expo in U.S. Hispanic media and Latin American business outlets.
    • Segmented email marketing: retailers, importers, and associations.
    • Digital countdown: 30 days of daily content until kickoff.
  1. Event Execution
  • Opening Ceremony: authorities, retail executives, and media presence.
  • Academic Agenda (The Retail Academy):
    • Conferences on Hispanic consumption trends.
    • Practical workshops on negotiating with retailers.
    • Case studies of Latin brands’ success in the U.S.
  • B2B Business Rounds: between Latin American producers and U.S. buyers.
  • Live Streaming: Hispanic Retail Media TV and social networks.
  • Brand Activations: tastings, product launches, giveaways.

New: Supplier Acceleration Lab

  • Dedicated track for Latin American producers (FDA, packaging, pricing, logistics).
  • C&S can co-sponsor and ensure that suppliers meet standards and are “plug-and-play” for its operations.

New: Grand Retail Show Awards

  • Awards for the best products/innovations from Latin America in key categories (food, beverages, beauty, logistics).
  • Winners receive extra visibility and the possibility of piloting with C&S.
  1. Post-Event and Loyalty
  • Impact Report:
    • Number of exhibitors, visitors, deals closed.
    • Media value achieved.
    • Surveys of exhibitors and buyers to measure satisfaction.
  • On-Demand Digital Platform: recordings of conferences and business rounds available to subscribers.
  • Continuity Plan: prepare the next edition based on feedback and new markets.

New: Exclusive HRCOC–C&S Directory

  • Closed platform post-event with complete profiles, certifications, catalogs, and export conditions of participating suppliers.
  • Accessible only to verified buyers (C&S and associated chains).

Key KPIs

  • 150+ exhibitors (LatAm and U.S.).
  • 700+ professional visitors.
  • 500+ scheduled business meetings.
  • Media reach of 1 million impressions across outlets and social networks.
  • USD 20 million in commercial opportunities generated.
  • New: number of brands with pilot or exclusivity agreements signed with C&S.

Differentiating Axes

  • Expo + Academy + Media: combines business, training, and communication in one event.
  • Ethnic-cultural focus: the first event placing the Hispanic consumer center stage.
  • Hybrid platform: on-site with digital reach across the Americas.
  • Structured networking: pre-scheduled business rounds.
  • New: exclusive HRCOC–C&S pipeline to discover, screen, and secure strategic suppliers.

Conclusion

The Grand Retail Show should be presented as the flagship platform to connect the Hispanic retail ecosystem in the U.S. and Latin America, integrating business, training, and media in one annual hub.
With the “Vendor Discovery & Exclusivity” program and the “Supplier Acceleration Lab,” HRCOC and C&S position themselves as the official gateway for Latin suppliers into U.S. retail, ensuring preferred relationships and exclusivity.

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